Last Word Competition

Chartreuse have launched a competition in the UK to find the best twist on the classic cocktail – The Last Word.

For every great classic cocktail in the world there are dozens of twists on it floating around from the sublime Tommy’s Margarita to the not so sublime Frozen Banana Daiquiri. For Chartreuse the iconic cocktail is The Last Word (find out all about The Last Word in an article by Chartreuse Ambassador Matt Dakers here) and they are tasking UK bartenders with finding the next great twist.

There are some big shoes to fill with the most famous twist being The Last Ward by the one and only Phil Ward from New York (he swaps the gin and lime juice for rye and lemon juice). However such and iconic drink with such a rich history is perfect for you to have a play with.

The first round was concentrated in Islington with Zilouf’s, Stuart Binks taking the honours with his ‘monsieur, I beg your pardon’ – watch a video of him making it here.

The Aberdeen leg of the competition takes place over the month of February in your own bars.  To enter:

- Decide within your bar which bartender's original and unique recipe the team will get behind and push over the month.
- By any means neccesary, promote this cocktail to your guests during the month of February - Facebook, Twitter and point-of-sale are just some of the channels (this is NOT a sales/volume-based competition).
- Points will be awarded for the following: drink recipe and mystery shopper.  The point system is not disclosed.
- Drinks may be added to the cocktail menu for The Green Lounge at Orchid on Thursday 23rd February (doors 8pm).
- Any questions, email gomes@10dollarshake.com.
- Results will be announced at the end of February 2012.  All bars are welcome to enter.

The competition will be growing in the coming months with some fantastic prizes up for grabs (and a feature in Bar Life UK).  If you think you can have the last word send your recipes (and good quality photo) to gomes@10dollarshake.com by Friday 27th January.

Good luck!

I'm a Mixologist..?

Currently the hottest viral of the moment.  Enjoy...

2012 | More | Less

Some of our blog contributors have put together a list of various trends, categories and bartending habits (good and bad) that we’d like to see more or less of in 2012.  Thanks to Adrian Gomes (AG), James MacKay (JM), Tom Lawman (TL) and Mike McGinty (MM):

| More |

• Independent brands, with bartender support for these brands. (TL)
• Working flair, not to be confused with showmanship, adding to the guest experience, whilst not affecting speed of service.  Time and a place for everything when it comes to flair. (JM)
• Falernum. (JM / MM)
• Dress code – fix up, look sharp bartenders.  Not everyone has to adopt the speakeasy-style, but in the very least shirts and aprons, or other garments to distinguish yourself as the service-provider, not the service-user. (TL)
• Table service from bartenders and bars alike.  Let’s not get a complex about waiting on tables.  Take the initiative and ask your guests to take a seat whilst they wait for their drink.  You may notice the difference in tips. (TL)
• Cognac’s, Armangnac’s and eaux-de-vie’s.  Brandy is one of the oldest of all distilled spirits and such a diverse category.  Get tasting, get experimenting. (AG)

| Less |

• Japanese hard shake.  Whilst we admit it is a classy and well-thought out shaking technique, surely bartenders who would like to imitate this have better things to be doing with their time…(AG / TL)
• Less mixto tequilas (and Jose Cuervo) on the speed-rail.  Tequila is a growing category.  Expand your back-bar and offer a quality house pour. (JM)
• Elaborate drinks lists with poor execution by the venue management/team.  Applies to venues with illusions of grandeur but a poor recruitment and training policy.  Baby steps are the key. (JM / AG)
• Jagerbombs.  Yes we’ve all done them, but let’s cool it a bit on the speed-drinking front.  It’s not smart and it’s not cool…even if it used to be. (TL)
• Politics and trash-talk between bartenders.  Competitions are a great tool to learn more about the art of bartending. Winning is no substitution for making friends and networking.  Compared to most competitive activities, in this industry, it really is the taking part that counts. (AG)
• Bartender snobbery.  Yes, we’re all guilty of it from time to time.  Let’s try harder this year! (JM)

Comments are welcomed.  What would you like to see more or less of in 2012?  Disagree with our contributors?  Let us know.  Happy New Year!