There is a new rum hitting the market and it has captured peoples attention exactly the way the marketing team would have dreamed! Ron de Jeremy, "the ADULT Rum," (surely all rum is for adults) the Rum of legendary Ron Jeremy is about to hit the UK market in the next month or so. Although, I have yet to taste this new rum I have heard that it is actually a well balance, full bodied rum. I have my doubts however when it comes to the marketing. Does a rum need the face of Ron Jeremy in order to sell? Does this not tarnish the good name of the Cuban Master Blender Francisco Fernandez? Traditionally, rums popularity is a result of years of hard work and the perfect balance of the spirit that they create. Ron de Jeremy seems almost like Vodka marketing with the use of a celebrity to ensure its success. We have ordered a couple of bottle for the bar which should arrive at the end of April. Curiousty will get the better of you so come taste Ron's Rum...
Check out these links for more info
http://www.refinedvices.com/ron-de-jeremy
http://www.rondejeremy.com
